Formerly Sarnia-Lambton Business Development Corporation, we’ve got a new name and look!
What is Your “Why”? Workshop
September 17 @ 1:00 pm - 2:30 pm
What is Your “Why”?
Leveraging your “Why” for business success
American author, Simon Sinek’s famous quote: “People don’t buy what you do, they buy why you do it.” is foundational to this workshop. The workshop uses his “Golden Circle” approach to illustrate that understanding and communicating your business purpose is more impactful on your success than focusing on product, service or process. Whether you are a new founder or a seasoned entrepreneur, reconnecting to your why is sure to motivate you in a meaningful way.
Learn About:
- How to evaluate if entrepreneurship aligns with your values and goals
- Self-reflection tools you can use to identify your WHY
- Exceptional businesses who lead with their WHY
Details:
📅 September 17, 2025
⏰ Time: 1:00pm to 2:30pm
📍 Location: CFL Offices – 346 Christina Street, N. Sarnia, ON N7T 5V7
Meet Your Instructor
Christina Clark, Business Coach & Lending Officer
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