Workshop – Digital Marketing Strategy: Unlocking the Power of Purposeful Marketing (2-Part Series)

Create content that works – on purpose.

Marketing isn’t about being everywhere; it’s about being strategic. In this two-part series, you’ll explore core digital marketing principles and build a strategy that aligns with your business goals. Learn how to choose the right platforms, create purposeful content, and measure what matters – so your marketing efforts actually pay off.

Learn About:

• The fundamentals of digital marketing and strategy development
• Identifying your ideal audience and choosing the right channels
• Content creation tips that align with your brand and goals
• How to create a simple, effective marketing plan
• Tools to measure, analyze, and refine your digital marketing efforts

Details:

📅 Part 1: October 22, 2025
📅 Part 2: October 29, 2025
⏰ Time: 6:00pm to 7:30pm
📍 Location: CFL Offices – 346 Christina Street, N. Sarnia, ON N7T 5V7

Meet Your Instructor

 Ashley Rusticus, Marketing & Community Economic Development Officer