Leveraging your “Why” for business success American author, Simon Sinek’s famous quote: “People don’t buy what you do, they buy why you do it.”  is foundational to this workshop. The...

Create content that works – on purpose. Marketing isn’t about being everywhere; it’s about being strategic. In this two-part series, you’ll explore core digital marketing principles and build a strategy...

Design with your customer in mind As entrepreneurs, we get laser-focused on our product or service, so much so that sometimes we can lose perspective.  The Value Proposition Design workshop...

Learn to read and use your financials Balance Sheets, Income Statements, and Cash Flow Statements – oh my! If trying to understand and make sense of these essential financial documents...

Build your business model before your business plan Before you dive into writing a business plan, it’s essential to map out your big picture. The Business Model Canvas is a...